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Keyword is about the most important part of SEO and everyone is searching for the perfect keyword that will get the $$ coming in. Every blogger or webmaster out there knows this and I have always asked myself, what makes a perfect keyword? What are the characteristics that make a keyword perfect?

I am going to try and answer this question in a very simple manner so you will understand it better. A good knowledge of a perfect keyword is the first step in choosing the right keyword or phrase for your site which is an important part of the search engine optimization process to make your site more visible to search engines and searchers alike.

Characteristics of a Perfect Keyword:

Basically there are 4 characteristics of a perfect keyword; I will try to explain them in details below.

High Traffic: A perfect keyword is a keyword that has the ability to generate a high amount of traffic every month. No matter how good a keyword is, if it cannot generate high traffic, it is as good as useless. Don’t waste your time on it. It’s frustrating to research, compose, publish and promote an article and no one is searching for it.

So ensure to choose a keyword with reasonable amount of monthly searches. I normally use Google Keyword Tools for this purpose. I normally target keywords with exact search of 3k and above monthly.

Low Competition: The perfect keyword should be one with a high amount of traffic but low competition so you can easily rank for such keyword. Trying to rank for a high competitive keyword will simply get your article lost in the inner pages of the search engine results. Even if you successfully rank for a high competitive keyword, how long do you think you can remain up there before you are kicked off from the top spot?

So choose keywords with low competition and high traffic so you can easily rank for it. Other factors to consider before choosing a perfect keyword includes PR of your competing pages, number of indexed pages of such site, number of backlinks to the page etc. I normally use SEOquake to determine this before I choose any keyword to rank for.

High CPC: A perfect keyword should be able to generate a high monthly traffic and should also have a low competition with a high commercial value. Most bloggers are into this business to make money and choosing just the right keyword can make the difference between who is earning high and who is not. I usually look at the CPC of a keyword before choosing it. Why should you choose a keyword with commercial value in cents when you can actually choose another and earn in dollars?

The cost per click CPC of a keyword is a very important factor to consider while choosing the perfect keyword for your post.

Relevance: This is last and most important of the characteristics of a perfect keyword. No matter how you considered the above points in choosing your perfect keyword, such keyword MUST be relevant to the body of the article you are using it on. You can’t choose a keyword like cars while you are actually writing about dogs. That relevance must be maintained, so choose a keyword that best matches your products or services so as to stand a greater chance of converting. Let the keyword naturally suit your content.

Conclusion:

Keywords are the key factors of SEO and choosing the perfect keyword is the success formula but choosing a bad keyword can end your website’s online life. So use this article as a guide in choosing the perfect keyword to use.

You may not easily find a keyword that will match all the characteristics mentioned in this article, but at least you can find keywords with most of these qualities. I hope you have found this article interesting enough to help you choose the perfect keyword next time you will be deciding whichkeyword to use.

In order to receive as much traffic from those search engines it is vital to make up the web page correctly, immediately from the start. Below follow 10 tips and pointers on how to do this the right way.

1. Proper SEO use of the “Title” tag

The Title tag is a standard part of the HTML make up of any web page. It usually is the first text spiders from search engines read when visiting the page. Therefore, it is important to know that most search engines only read the first 73 characters of a title, so make sure that your main keywords or key phrases are located in those first 73 characters.

2.meta tags

Meta tags are special HTML tags on a web page that contain information for spiders and bots. Even though large search engines like Google and Bing no longer read them, but lots of smaller search engines still do and therefore it is still important to include the meta keyword and meta description tag. It should go without saying that in there your main keywords and key phrases should be present.

3. Make search engine spiders revisit

Once your web page has been discovered by the search engines it is important to make sure they revisit the page within set intervals of time. For this a special meta revisit tag is used. Normal usage sets the revisit value on 14 days, but if your page updates frequently it is allowed to set it to a shorter period, like 7 days or less. This way you get more control over when your updates get indexed by those search engines.

4. First text

Now your tags are in place it is time to put up the first paragraph of text on your page for search engines, like google and Bing who do not read meta tags. Those search engines will take the first paragraph of text instead. It is important to know that from this paragraph only the first 143 characters are actually read and indexed by search engine spiders, so make sure your main keywords and key phrases are in the first part of the paragraph.

5.Keywords

With the above tips and tweaks we have the basic structure ready, so now it is time to write up the rest of the content and use your keywords and phrases correctly. With the recent Google updates it is important not to repeat your main keyword too often. A keyword density of one percent usually does the job just fine, while overusing them will actually hurt your rankings. For example, if the content of your web page consists out of 500 words, repeat your main keyword 4 to 5 times maximum and you will do fine in terms of ranking and indexing. 

6. keyword variations

When you picked your keywords, and did your homework you also made a list of synonyms of those words, to use in your content. This way you can catch and rank for all variations of your keyword, and make optimum use of the SEO power of your web page. For example: If you have page about guns, you can also use pistol, rifle and other variations to beef up your text with added SEO power.

7.Keyword stuffing

Not so much a tweak but a word of warning: Don’t use keyword for the sake of adding keywords. Make sure your text makes sense and remains easy to read. Overdoing it will be picked up by the larger search engines, like Google and Bing and it will penalized with lower rankings or worse de-indexing of the entire web page. So use common sense and keep your readers in mind, even when adding SEO elements to a page.

8.Unique text

When writing for search engines always ensure your text is unique. Copying and pasting texts partly or in whole from other places will get recognised by the search engines and your page will be penalized for it with lower rankings.

9.RSS

Really Simple Syndication(RSS) can be a powerful means to get your web page listed on the search engines fast as well as get some fast traffic from other sources. If your site has the ability to use RSS feeds, make sure to enable it because search engines index those too and so called “RSS aggregators” might pick the feed up.

Social media

Once your page is ready and optimized with the above tweaks and pointers, be sure to publish them on sources like Twitter and Facebook. Search Engines love social media sites and will find your new web page almost instantly once you posted a link on there. In case an RSS feed is present you can even automate this process by using services, like Feedburner.

10.Always do your SEO homework.

The above tips, tweaks and pointers assume you already did your homework and have done the appropriate research in order to find all relevant keywords and key phrases as well as their variations ready before you started constructing your web page. Preparation is half the work, and this hold particularly true when it comes to optimising your sites for the search engines.

Presently corporate world fully depend on Internet marketing for advertising and management. But interestingly there is no official textbook on proper strategy or tactics of internet marketing. If you are a business owner then it completely depends on you and fully strategies can be performed with search engine optimization (SEO) with professional firm or individual(s).It will be done as you or your business wants. As per my 4 years experience in marketing and SEO consultant, I have applied a lots of new or fully invented methods to maintain corporate web marketing SEO strategies.

It is seen that a large number of SEO professional as well as marketers are doing mistakes in theirSEO strategies. My article tries to find out a few of them. Just check these mistakes and avoid them to start healthy web marketing SEO strategies.

1. Real Time Onpage content strategy:

There was no problem before Google’s Panda algorithm update but time has changed and with out value added content , you site will never come to top in SERP . Just you have to add value able content to your site. Content must be related to your business. A few suggestion about value added content

• Content with quantity and quality.
• Social sharing with quantity and quality.
• Real Time grammar and spelling.
• Real time text formatting.
• Using of subheads
• Informative length of content
• Natural inbound and outbound links

Your first criteria in SEO startegies are valued and informative content which may be ever lasting effective.

2. Poor offsite content strategy:

Offsite SEO strategy normally depends on link building and article marketing. On the other hand inbound links are the heaviest-weighted factor in Google’s ranking algorithm.

As it is known to all that links are like roads to your website which can bring potential clients and customers. So your link building strategies must be white hat and natural. Content marketing (guest posting) is one of the best white hat method of link building.

Using black hat method is the easiest way to shut down your website as well as your business too.

3. Time management Concentration:-

A large number of online marketers fail in their SEO strategies due to lack of time .When you hire some to start SEO strategies then you must be involved in the strategies. This will give more interactive in online community which is one of the most effective path of trust worthiness among the clients and customers.

4. Lack of enough budgets for campaign:

It needs to hire high quality SEO experts to start your strategies such they can do with devotion on your site as well as your business too. So high quality firm or individual can provide your needs .Unfortunately, a large number of low-budget SEO providers are stuck in a pre-Penguin era of Search Engine Optimization helps business owner via spamming (black hat tactic) but it quite impossible now.

5. Unequal distribution of workload:

Now this days , Online marketing is too vast field of business , so it is quite impossible to manage by a single person . That is for why, it is needed to hire freelancer or virtual assistant to distribute your work among them. Work distribution can safe time and energy which can manage more clients and customers.

Conclusion

Your SEO strategies depends on your activeness and willingness. If you hired some one experts but you must monitor their works in real time basis which may be a source of your business success . So my best point in this context , if possible then must try to know your basis SEO strategies .

There are many ways for internet-based businesses to go about getting traffic to their websites these days, but one way in particular has stood the test of time and proven itself to be an excellent long term companion to any business owner. SEO is considered one of the most important ways of getting traffic. By nature it tends to be highly relevant traffic that is much more likely to engage with your website, and for the most part it is free traffic.

Everybody is becoming internet marketer in one way or the other either by blogging, promoting affiliated products and all the like as internet is becoming the second largest society on the planet earth, and there are trying to make their blog search engine friendly in a wrong way for the sake gaining search engine popularity.

WordPress is certainly one of the most feature rich and user-friendly publishing platforms available today.There are plenty of advantages in WordPress. The main factor why people love WordPress is it’s attraction through it’s awesome premium themes. The second main factor is it’s best plugins which takes your blog to the next level in the blog-o-sphere. In this post I’ll be listing top 25 WordPress plugins that I liked the most.

How does a Landing Pages affect the profitability and performance of a PPC campaign? The answer is simple: A lot. 

However at times we come across web projects that are resistant to create and adapt specific landing pages depending on medium and channel. 

When managing Google AdWords campaigns where cost control and profitability is very rigorous, we find this kind of problem: landing pages that do not provide a good user experience with call-to-actions widely dispersed or navigation structure on-page very confusing. This is reduced to a very high bounce rate (a waste of clicks that are not profitable any)

At times, users and CEOs tend to believe that by simply appearing in the top positions, they will automatically reach success and their ad will be a boom in sales thanks to AdWords. Obviously, a good ad position regarding competition means more visibility, more relevant, higher chance of clicks by users, and what sales? The PPC optimization work does not end here, it is all done. The objective will be fulfilled when the user find what they are looking for and decide to buy the product or service to you, and that is a quality landing page.

Below you will find 10 important ways to maximize your profit:

1. Be specific: Although often used destination url’s corporate website itself, the most optimal is to create a specific landing page depending on the products or services that we offer. For example, a car rental site should have a specific landing page for each vehicle that appears on the web (cars, vans, motorcycles, etc.). In this way, we ensure that the user gets all the information you are looking for and not lost with other information that is not so important for him.
2. Simple and useful: A good landing page should be simple and have a clear structure, where you can quickly see all the information that the user is looking for, without leakage points. The time between that clicks on our ad and make a purchase must be as small as possible, so we must be very clear and precise on the information we offer.
3. Quick charging time: What attributes should be taken into account when creating a landing page? Focus on details and avoid too many flash animations that are just messy.
4. Dynamic Keywords: It is very important that the keywords for which you have accessed through Adwords are present. For this, the text has to be dynamic, that is, which varies with the keyword that the user has entered the search. Another valid option would be to identify the keywords that we get people interested in our product usually find and add.
5. Call to action: The call to action, such as a “Register Now!” Or “Buy now!” It must be actively present.
6. Dynamic image or customized by theme: The image must be displayed according to the search for which the user has accessed the landing. Easy access to purchase / registration. Visually, access to the cart or the contact form must be what most highlights, as this is where we want to go our users.
7. Security: Important safety information is transmitted and this must be clear and accurate. Do not leave anything unexplained. Each client is a different world, which is why we cover every area of ​​this insecurity with commitment. Your customers can also help by providing feedback.
8. Shortly Text: The important thing is to call the attention of the user to enter the next level, either the registration or sale. Therefore, the less time the user loses our best interests.
9. Offers. Putting an existing offer is a great firming sale, because you show the user the advantage you gain from buying your product. For example: discounts up to 70%.
10. Brand. They see a clear brand identity; this can be done through the company logo.

The specificity and simplicity of our landing page reduces bounce rate and increases the fidelity of the user. The information you receive is more relevant regarding the ads and search terms that triggered it, so we’ll see increased conversions at a lower cost, which ultimately will result in a significant increase ROI. But it does not end here; the task is difficult when trying to find the perfect formula for increasing online sales. How about a Web Testing of different landing pages and analyzes the most optimal performance? Sometimes small changes can increase conversions.

Developing a website that will actually generate sales for your business is an efficient approach. For instance, generating more income in relation to the amount invested is not an easy task under any point of view- much less today, where competition is extremely complex. While there is no single magic formula to implement a 100% perfect landing page, there are guidelines we can see from the outset to achieve excellent results. Wrapping it up, focus on a single value proposition and get going!

The second mistake many people make is the fact that they prefer to save on design. Unfortunately, when you’re working online, saving on the design of your website is a serious mistake to avoid. Reliability, security, transparency, and trust are points the customer sees in the first instance- this is reflected through the design of our site. This is because the design has the responsibility to convey the quality of our work to the end user.

The better the design, the more professional and better it will be converting customers into sales and revenue for our online development trips. Compare a sloppy design without coordinated structure with a good one. This is priceless!. Always use safety methods. To conclude, another point that we can use and we must use to our advantage is to implement security systems for customers at closing the sale. Nobody is going to use your credit card without being absolutely certain that the medium has every precaution to safeguard your private information. Following this tips will help create amazing landing pages.

Thousands of new websites and blogs are created every hour of the day. How is anyone going to see yours?

Providing quality and unique content for your website has to be coupled with the right keywords. Using the right keywords targets the right viewers. With keyword research, you can achieve maximum exposure on various search engines. This is primarily one of the reasons why keyword research is a must for SEO. To optimize your SEO efforts, you have to effectively use keyword research to your advantage. How do you go about that?

Identify the Search Term Length

The length of any search term can is one aspect that you have to consider in doing keyword research. Knowing the relevant number of words to be used affects traffic quality. For instance if you are using one or two keywords, these short search terms get more traffic but with lower quality unlike three or more keywords. Long search terms usually get lesser traffic but they can have higher quality. In fact, 70% of online searches can be attributed to long search terms. The rationale behind this is the fact that users know what exactly they are looking for. To achieve quality traffic, you need to work on long tail keyword research instead of having general keywords.

Actual Content of the Search Term

Now that you have some idea when it comes to the length of the terms, you now have to focus on the actual contentof the search term. In using certain words like cheap, deliver, prices, compare, review, best, etc., you get to improve traffic quality. When doing keyword research, always be in the position of your target audience.

Keyword Research Test

The next thing that you have to do is to test the keywords based on keyword metrics. Keep in mind that there are several scoring systems. But one important thing that you should keep in mind is that you have to run keyword tests based on the following criteria: keyword ranks, rank position where there is opportunity for traffic growth, anchor links matches, etc.

Use of Keyword Research Tools

To make things easier, you can actually use a keyword tool to help you pertinent details when it comes to the specific keywords that are used in online searches. For instance, if you are going to use Google’s keyword tool, you get to see the average search volume per month. These data would include both local and global searches. By using keyword tools, you get to target the right keywords based on actual behavior and actual keywords used. Some of the best keyword tools include Keyword spy, SpyFu and a whole lot more.

The Importance of Analytic

Part of your keyword research is to assess and evaluate what specific keywords are working and what are not. The best way for you do that is through the use of Analytic All content management system tools have their own modules/plugins that can enable you to view the data and other figures pertaining to your website’s ranking and performance. With the use of analytic you can easily see if all of the keywords actually work.