How does a Landing Pages affect the profitability and performance of a PPC campaign? The answer is simple: A lot.
However at times we come across web projects that are resistant to create and adapt specific landing pages depending on medium and channel.
When managing Google AdWords campaigns where cost control and profitability is very rigorous, we find this kind of problem: landing pages that do not provide a good user experience with call-to-actions widely dispersed or navigation structure on-page very confusing. This is reduced to a very high bounce rate (a waste of clicks that are not profitable any)
At times, users and CEOs tend to believe that by simply appearing in the top positions, they will automatically reach success and their ad will be a boom in sales thanks to AdWords. Obviously, a good ad position regarding competition means more visibility, more relevant, higher chance of clicks by users, and what sales? The PPC optimization work does not end here, it is all done. The objective will be fulfilled when the user find what they are looking for and decide to buy the product or service to you, and that is a quality landing page.
Below you will find 10 important ways to maximize your profit:
- Be specific: Although often used destination url’s corporate website itself, the most optimal is to create a specific landing page depending on the products or services that we offer. For example, a car rental site should have a specific landing page for each vehicle that appears on the web (cars, vans, motorcycles, etc.). In this way, we ensure that the user gets all the information you are looking for and not lost with other information that is not so important for him.
- Simple and useful: A good landing page should be simple and have a clear structure, where you can quickly see all the information that the user is looking for, without leakage points. The time between that clicks on our ad and make a purchase must be as small as possible, so we must be very clear and precise on the information we offer.
- Quick charging time: What attributes should be taken into account when creating a landing page? Focus on details and avoid too many flash animations that are just messy.
- Dynamic Keywords: It is very important that the keywords for which you have accessed through Adwords are present. For this, the text has to be dynamic, that is, which varies with the keyword that the user has entered the search. Another valid option would be to identify the keywords that we get people interested in our product usually find and add.
- Call to action: The call to action, such as a “Register Now!” Or “Buy now!” It must be actively present.
- Dynamic image or customized by theme: The image must be displayed according to the search for which the user has accessed the landing. Easy access to purchase / registration. Visually, access to the cart or the contact form must be what most highlights, as this is where we want to go our users.
- Security: Important safety information is transmitted and this must be clear and accurate. Do not leave anything unexplained. Each client is a different world, which is why we cover every area of this insecurity with commitment. Your customers can also help by providing feedback.
- Shortly Text: The important thing is to call the attention of the user to enter the next level, either the registration or sale. Therefore, the less time the user loses our best interests.
- Offers. Putting an existing offer is a great firming sale, because you show the user the advantage you gain from buying your product. For example: discounts up to 70%.
- Brand. They see a clear brand identity; this can be done through the company logo.
The specificity and simplicity of our landing page reduces bounce rate and increases the fidelity of the user. The information you receive is more relevant regarding the ads and search terms that triggered it, so we’ll see increased conversions at a lower cost, which ultimately will result in a significant increase ROI. But it does not end here; the task is difficult when trying to find the perfect formula for increasing online sales. How about a Web Testing of different landing pages and analyzes the most optimal performance? Sometimes small changes can increase conversions.
Developing a website that will actually generate sales for your business is an efficient approach. For instance, generating more income in relation to the amount invested is not an easy task under any point of view- much less today, where competition is extremely complex. While there is no single magic formula to implement a 100% perfect landing page, there are guidelines we can see from the outset to achieve excellent results. Wrapping it up, focus on a single value proposition and get going!
The second mistake many people make is the fact that they prefer to save on design. Unfortunately, when you’re working online, saving on the design of your website is a serious mistake to avoid. Reliability, security, transparency, and trust are points the customer sees in the first instance- this is reflected through the design of our site. This is because the design has the responsibility to convey the quality of our work to the end user.
The better the design, the more professional and better it will be converting customers into sales and revenue for our online development trips. Compare a sloppy design without coordinated structure with a good one. This is priceless!. Always use safety methods. To conclude, another point that we can use and we must use to our advantage is to implement security systems for customers at closing the sale. Nobody is going to use your credit card without being absolutely certain that the medium has every precaution to safeguard your private information. Following this tips will help create amazing landing pages.
