Here I discuss some tips to increase your Adsense earning that you can apply directly. These suggestions are based on my experience and I’m sure they will work great for you as well.
However, if you are already earning thousands of dollars per month, obviously, this post is not for you. I’ve not crossed thousand/month milestone yet. But wait, you can add some value to my post by sharing your experience and your different approach to make those thousands!
I run a couple of blogs. I monetize them using Adsense and Infolinks – the two most reputed revenue sharing systems. We’ll find some other day to discuss about Infolinks, but in this post, let’s focus on Adsense – how to increase the monthly revenue.
Bloggers worldwide are enjoying Adsense – the best publishers network and the most reliable as it is owned by Google itself. There always exists a discussion whether you can really make huge money with Adsense, at the same time, there are numerous case studies Google is proud of.
If you are already in this game and earning some money from Google, lets discuss how to increase it.
Optimizing your site and optimizing Adsense Ad units is really easy, and yes, it makes difference! I hope you are well aware of the terms like CPC and CTR. To make it sure, let me put it briefly because these terms will be referred many times in this post.
CPC stands for Cost Per Click that is simply the unit of money you’ll earn when a user makes one click on an advert in your site. CPC varies widely and depends on many factors.
CTR stands for Click Through Rate, which is the percentage of clicks against the advert views. If there are 3 clicks made when Ads are displayed 100 times, your CTR is 3%.
Though there is no direct method to change CTR and CPC numbers, you can take some actions to affect them positively.
Tips to Maximize Adsense Earning
You can do many things to increase your Adsense earning out of your existing blog. I will discuss some prominent ones below:
Geo-Targeting Content & Promotion
The CPC (Cost per Click) is not same for every advertiser nor for every visitor. The same Ad may earn much higher when clicked by people in USA, UK, Australia (I’ve experiences with $10-$27 for 1 click from those countries) while you’ll see very low from India, Nepal, Pakistan and so on (often it is $0.01-$0.10).
People talk about Adsense high paying keywords, but the keywords only can’t ensure maximum money. You may have very high paying keywords in your post but your visitors are only from India – you won’t earn that ‘high pay’.
I guess people in US, UK, Australia and the like are very used to of online purchasing. The volume of online transaction in those countries is much larger compared to the countries in our part of the world. Where there are more customers, there are more advertiser’s willingness to spend more!
Thus, if it is Adsense to earn for you, you better create content for people in those countries. You should focus your promotion efforts to those geographical areas. If you have keywords that are high paying for click-through from Britain, target that country for traffic.
This may increase your Adsense earning many times than what you are currently earning!
Geo-Trageting Keywords
Many times, there are situations (like with my psExams.com) where you can’t change the originating traffic. Your site is already established and you are getting considerable traffic from certain country. Your content is best suited for the visitors from that country. The only problem is the CPC for the clicks from those countries are very low.
PS Exam has more than 60K/month unique visits and nearly 80% are from India. Now rather than trying to target different country I could target for keywords that are high paying for India. By increasing $0.01 keywords to $0.02 keywords, I simply could double the revenue from Adsense I was getting!
Just expand the Advance option in Google Keyword Tool to choose country you want to research against.
This will result in doubling or more your Adsense earning!
High CTR but Low CPC
While analyzing your Adsense account if you find your CTR is really high but CPC is too low, it’s time to do some experiments.
When you have high CTR, it means you are getting targeted Ads and your readers are clicking on it generously. But, the problem is that the Ads are very low paying and thus you got low CPC.
Try reducing the number of Ad units on your blog. This will offer less Ads for your readers to click but at the same time, fewer Ad slots for the advertisers. This will increase competition among ads and better ones will appear on your blog.
Many
This will result in increased earning!
High CPC but Low CTR
This is opposite situation than what I discussed above. You are getting high paying Adverts but your readers are not clicking on them. It may be due to various reasons:
- Your Ad placement is not correct. You don’t have Ads where your visitors engage most.
- Your Ads are not blended – too bright Ads won’t get much clicks. Try not to degrade the look of your blog due to the Ads.
- You have too few Ad units – you have very few Ad units and visitors did not get enough places to click
If you identify the cause and fix it, you can increase Adsense earning considerably.
