Showing posts with label adsense. Show all posts
4 Helpful Tips to Maximize Adsense Earning
Here I discuss some tips to increase your Adsense earning that you can apply directly. These suggestions are based on my experience and I’m sure they will work great for you as well.
However, if you are already earning thousands of dollars per month, obviously, this post is not for you. I’ve not crossed thousand/month milestone yet. But wait, you can add some value to my post by sharing your experience and your different approach to make those thousands!
I run a couple of blogs. I monetize them using Adsense and Infolinks – the two most reputed revenue sharing systems. We’ll find some other day to discuss about Infolinks, but in this post, let’s focus on Adsense – how to increase the monthly revenue.
Bloggers worldwide are enjoying Adsense – the best publishers network and the most reliable as it is owned by Google itself. There always exists a discussion whether you can really make huge money with Adsense, at the same time, there are numerous case studies Google is proud of.
If you are already in this game and earning some money from Google, lets discuss how to increase it.
Optimizing your site and optimizing Adsense Ad units is really easy, and yes, it makes difference! I hope you are well aware of the terms like CPC and CTR. To make it sure, let me put it briefly because these terms will be referred many times in this post.
CPC stands for Cost Per Click that is simply the unit of money you’ll earn when a user makes one click on an advert in your site. CPC varies widely and depends on many factors.
CTR stands for Click Through Rate, which is the percentage of clicks against the advert views. If there are 3 clicks made when Ads are displayed 100 times, your CTR is 3%.
Though there is no direct method to change CTR and CPC numbers, you can take some actions to affect them positively.
Tips to Maximize Adsense Earning
You can do many things to increase your Adsense earning out of your existing blog. I will discuss some prominent ones below:
Geo-Targeting Content & Promotion
The CPC (Cost per Click) is not same for every advertiser nor for every visitor. The same Ad may earn much higher when clicked by people in USA, UK, Australia (I’ve experiences with $10-$27 for 1 click from those countries) while you’ll see very low from India, Nepal, Pakistan and so on (often it is $0.01-$0.10).
People talk about Adsense high paying keywords, but the keywords only can’t ensure maximum money. You may have very high paying keywords in your post but your visitors are only from India – you won’t earn that ‘high pay’.
I guess people in US, UK, Australia and the like are very used to of online purchasing. The volume of online transaction in those countries is much larger compared to the countries in our part of the world. Where there are more customers, there are more advertiser’s willingness to spend more!
Thus, if it is Adsense to earn for you, you better create content for people in those countries. You should focus your promotion efforts to those geographical areas. If you have keywords that are high paying for click-through from Britain, target that country for traffic.
This may increase your Adsense earning many times than what you are currently earning!
Geo-Trageting Keywords
Many times, there are situations (like with my psExams.com) where you can’t change the originating traffic. Your site is already established and you are getting considerable traffic from certain country. Your content is best suited for the visitors from that country. The only problem is the CPC for the clicks from those countries are very low.
PS Exam has more than 60K/month unique visits and nearly 80% are from India. Now rather than trying to target different country I could target for keywords that are high paying for India. By increasing $0.01 keywords to $0.02 keywords, I simply could double the revenue from Adsense I was getting!
Just expand the Advance option in Google Keyword Tool to choose country you want to research against.
This will result in doubling or more your Adsense earning!
High CTR but Low CPC
While analyzing your Adsense account if you find your CTR is really high but CPC is too low, it’s time to do some experiments.
When you have high CTR, it means you are getting targeted Ads and your readers are clicking on it generously. But, the problem is that the Ads are very low paying and thus you got low CPC.
Try reducing the number of Ad units on your blog. This will offer less Ads for your readers to click but at the same time, fewer Ad slots for the advertisers. This will increase competition among ads and better ones will appear on your blog.
Many
This will result in increased earning!
High CPC but Low CTR
This is opposite situation than what I discussed above. You are getting high paying Adverts but your readers are not clicking on them. It may be due to various reasons:
- Your Ad placement is not correct. You don’t have Ads where your visitors engage most.
- Your Ads are not blended – too bright Ads won’t get much clicks. Try not to degrade the look of your blog due to the Ads.
- You have too few Ad units – you have very few Ad units and visitors did not get enough places to click
If you identify the cause and fix it, you can increase Adsense earning considerably.
4 Tempting Income Streams To Avoid As A Blogger
Whether you want it or not you will start earning from a popular blog. The world runs on money and anyone will get tempted to earn more and more money if the opportunity presents itself, but there are certain opportunities or income streams which you need to avoid as a blogger. Most bloggers use Google AdSense, Affiliates and direct ad sales as their main source of income online.
But there are certain other income streams which I would like to discuss below, which you need to avoid as a blogger due to the simple fact that THESE INCOME STREAMS CAN DO MORE HARM THAN GOOD.
You will see what I am talking about.
I can resist everything except temptation.
- Oscar Wilde
Lets look at these tempting income streams which you should avoid as a blogger -
Paid Links
I get mails every so often about people asking me if I can insert their links in one of my posts and what not.The answer to this should be a a big NO! But it is not always that easy, these guys offer like 50-100$ and sometimes even more for just 10 seconds work of inserting a paid link on your site, come on, how can you resist that? But you have to.
You may make a quick 500$ in a day by posting a few links to your site, but day by day your traffic and search ratings will reduce drastically as Google picks up on these paid links and penalizes your blog.
That’s not the only thing that can get ruined by paid links, the trust of your visitors may also get hurt if you are linking to a spammy casino site.
So be careful, paid links are not for true bloggers!
Sponsored Reviews
There is nothing wrong with sponsored reviews as long as the reviewer is not influenced by the people being reviewed. I do not mind doing a sponsored review if you want my honest opinion of your start-up, app etc. But definitely would not like to do a doctored sponsored review of something.
This may not have too much effect on search rankings but it will adversely affect your reader relations if you have a good review about a bad product.
Black-Hat Services
Trust me when I say that being a blogger for a long time, you will learn a few loop holes and black hat methods of getting things done easily while blogging.I will not give out examples of these black hat services, as it would only tempt you more 
Never try to sell the loop holes and tricks you have learnt as a blogger to your audience, you are only creating a group of people whose blogs will eventually get penalized, sooner or later.They will hate you for that.
Never use these black hat methods that you have learnt from experience too, you do not want your blog to suffer either.
Pop-Up Ads
Yuck.I hate these ads.
Annoying.
Irritating.
These are a few things I think if a pop up appears when I visit a blog.Have you noticed none of the top and renowned blogs use pop-ups as ads? There is a reason for that.
Pop-Ups can pay a lot of money, but they are the worst for user experience, blogs run on returning visitors, so you need to create as good an experience as possible for your readers.
Pop-Up ads are a total No No.
So these are the four tempting income streams you should probably avoid while blogging, however tempting or whatever money they may offer.If you guys have come across some other income streams which can harm your blog, then please let me know in the comments section!
Why Bloggers hate google Adsense
“Most of the Bloggers hate google adsense”. You are hearing it right. Most of the Bloggers like you who are not able to get Google Adsense quit Blogging. And that’s why 90% People in the World who opt Blogging as a career are not able to earn money with it. Even if they get a google Adsense account they are not able to sustain it to earn a single penny.
You may get a Cheque or two from Adsense but depending completely on Adsense for Lifetime Income is just like asking an address from a blind person. Because you never know when your account would Block. You may have work hard to put 99$ in your Adsense Account and just 1 short for your payment dispatched , but even a slight activity in your Account may turn out to be 0.
If you didn’t have an active Adsense account, then after reading the above para you are just saying Thumbs Up Vipul. But for Readers who are currently making a huge Income from Adsense thinking that this article is of no use to them. And yah you may be right because Adsense is a lifeline for you and it is a dream of most of the Bloggers (like me) to get a Google Adsense check.
But you don’t know what next may come in your life. I do not wish but may be you can jump from that 10% Special category to 90% Common Category. So its better that you should have all the Knowledge about the Blog Market and have a back up that doesn’t make an impact on your Blogging Career. So All in one that’s the guide Every Blogger should read and informs you about the Most trending and Popular Reasons that why most of the People Messed up with Google Adsense.
Top Reasons Why Bloggers hate Google Adsense
Getting Adsense Account is not an easy task
Getting an Adsense account is not at all easy especially for Asian Bloggers. Although your site follows all the guidelines, still Chances of getting an account in one shot are very low. Most of the Bloggers have to wait for about 6 months or a year for Google Adsense.
Sustaining an Adsense Account
Although you might get approved in Google Adsense Program, but maintaining it is another complicated task as you don’t know when an invalid activity occurs on your site.
Strict Guidelines
Adsense Guidelines, one of the toughest guidelines any Internet Advertising Program has. Don’t believe me!! Read it and you will realize. Even if you have not fulfilled a single requirement, the chance of getting approved reduces exponentially.
Once blocked All Lost
If you have a new Blog and your Adsense account is blocked by any reason (invalid activity is the most common), then you will never get Adsense back on your Blog.
Minimum Payout and Long Delay
You will only earn money from Adsense if you had completed 100$. This is the minimum amount you had to make in order to generate an Adsense Check. Isn’t it time Consuming. Approving your Home address, pin transfer and then receiving checks almost takes 2-3 months.
No Customer support
They don’t have any phone or online chat support. And their email supports just Sucks. All you have an Adsense Forum, where you have to ask your Queries or reason anything about Adsense.
Low CPC
If your site don’t have enough traffic(100-500), and neither you are a resident of UK and US nor your Website have visitors from these Countries, then its hard to say but your Website earning speeds up just like a tortoise, and you must have enough faith for this.
Alternatives to Google Adsense
Cost per thousand Impressions (CPM Networks)
Affiliate Marketing
Sponsorships
Conclusion:
I had nearly mentioned all the major Disadvantages of Google Adsense. But instead of all this, Google Adsense is still the topmost and most preferred Advertising Networks Used by the Bloggers. May be Adsense has not paid anything to you deserve till now, but Man you are working indirectly with Google. Can this will not be proud felling of yours. Think about it!! You may have been rejected several times, but you can’t just quit then Because Bloggers are Optimistic and so you should be.
As I have mentioned above, choose other advertising Network to earn money from Blog and at the same time continue your hard Efforts to be successful with Adsense. Sooner or later you will get what you deserve.
To your Blogging Success
