Here's a perfect example of a YouTube video that should be doing well but right now I would call this one a fail.
[I know that I promised to give you the rest of the Secret Sauce for creating Youtube transcripts but I need to show you WHY it's so important to optimize your videos before I reveal my recipe. Don't worry I promise you that it will be worth the wait.]
On May 5 2012, I uploaded this video 'How To Install a Font on Your PC'
I know there have got to be millions of people out there looking for a how to video for installing a font to their computer.
No - I didn't do any keyword research (maybe that's part of the problem) but to be perfectly honest I NEVER do keyword research before I upload a video. From time to time I might do some after the fact but in this case I know people are searching for this for one simple reason
-I was.
And since I consider myself slightly more tech savvy than the typical person searching for something on Google or YouTube, I can rest assured that others are looking for this solution as well. However - here's what I did wrong and why this video is considered a fail in my book.
- BORING TITLE
- NO TAGS (well there is one tag but what the heck was I thinking....)
- NO CAPTIONS/TRANSCRIPT
- NO CUSTOM THUMBNAIL
- NO SOCIAL SHARES
My plan going forward is to address each one of these issues and increase the view count on this video asap.
