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Keyword is about the most important part of SEO and everyone is searching for the perfect keyword that will get the $$ coming in. Every blogger or webmaster out there knows this and I have always asked myself, what makes a perfect keyword? What are the characteristics that make a keyword perfect?

I am going to try and answer this question in a very simple manner so you will understand it better. A good knowledge of a perfect keyword is the first step in choosing the right keyword or phrase for your site which is an important part of the search engine optimization process to make your site more visible to search engines and searchers alike.

Characteristics of a Perfect Keyword:

Basically there are 4 characteristics of a perfect keyword; I will try to explain them in details below.

High Traffic: A perfect keyword is a keyword that has the ability to generate a high amount of traffic every month. No matter how good a keyword is, if it cannot generate high traffic, it is as good as useless. Don’t waste your time on it. It’s frustrating to research, compose, publish and promote an article and no one is searching for it.

So ensure to choose a keyword with reasonable amount of monthly searches. I normally use Google Keyword Tools for this purpose. I normally target keywords with exact search of 3k and above monthly.

Low Competition: The perfect keyword should be one with a high amount of traffic but low competition so you can easily rank for such keyword. Trying to rank for a high competitive keyword will simply get your article lost in the inner pages of the search engine results. Even if you successfully rank for a high competitive keyword, how long do you think you can remain up there before you are kicked off from the top spot?

So choose keywords with low competition and high traffic so you can easily rank for it. Other factors to consider before choosing a perfect keyword includes PR of your competing pages, number of indexed pages of such site, number of backlinks to the page etc. I normally use SEOquake to determine this before I choose any keyword to rank for.

High CPC: A perfect keyword should be able to generate a high monthly traffic and should also have a low competition with a high commercial value. Most bloggers are into this business to make money and choosing just the right keyword can make the difference between who is earning high and who is not. I usually look at the CPC of a keyword before choosing it. Why should you choose a keyword with commercial value in cents when you can actually choose another and earn in dollars?

The cost per click CPC of a keyword is a very important factor to consider while choosing the perfect keyword for your post.

Relevance: This is last and most important of the characteristics of a perfect keyword. No matter how you considered the above points in choosing your perfect keyword, such keyword MUST be relevant to the body of the article you are using it on. You can’t choose a keyword like cars while you are actually writing about dogs. That relevance must be maintained, so choose a keyword that best matches your products or services so as to stand a greater chance of converting. Let the keyword naturally suit your content.

Conclusion:

Keywords are the key factors of SEO and choosing the perfect keyword is the success formula but choosing a bad keyword can end your website’s online life. So use this article as a guide in choosing the perfect keyword to use.

You may not easily find a keyword that will match all the characteristics mentioned in this article, but at least you can find keywords with most of these qualities. I hope you have found this article interesting enough to help you choose the perfect keyword next time you will be deciding whichkeyword to use.

In order to receive as much traffic from those search engines it is vital to make up the web page correctly, immediately from the start. Below follow 10 tips and pointers on how to do this the right way.

1. Proper SEO use of the “Title” tag

The Title tag is a standard part of the HTML make up of any web page. It usually is the first text spiders from search engines read when visiting the page. Therefore, it is important to know that most search engines only read the first 73 characters of a title, so make sure that your main keywords or key phrases are located in those first 73 characters.

2.meta tags

Meta tags are special HTML tags on a web page that contain information for spiders and bots. Even though large search engines like Google and Bing no longer read them, but lots of smaller search engines still do and therefore it is still important to include the meta keyword and meta description tag. It should go without saying that in there your main keywords and key phrases should be present.

3. Make search engine spiders revisit

Once your web page has been discovered by the search engines it is important to make sure they revisit the page within set intervals of time. For this a special meta revisit tag is used. Normal usage sets the revisit value on 14 days, but if your page updates frequently it is allowed to set it to a shorter period, like 7 days or less. This way you get more control over when your updates get indexed by those search engines.

4. First text

Now your tags are in place it is time to put up the first paragraph of text on your page for search engines, like google and Bing who do not read meta tags. Those search engines will take the first paragraph of text instead. It is important to know that from this paragraph only the first 143 characters are actually read and indexed by search engine spiders, so make sure your main keywords and key phrases are in the first part of the paragraph.

5.Keywords

With the above tips and tweaks we have the basic structure ready, so now it is time to write up the rest of the content and use your keywords and phrases correctly. With the recent Google updates it is important not to repeat your main keyword too often. A keyword density of one percent usually does the job just fine, while overusing them will actually hurt your rankings. For example, if the content of your web page consists out of 500 words, repeat your main keyword 4 to 5 times maximum and you will do fine in terms of ranking and indexing. 

6. keyword variations

When you picked your keywords, and did your homework you also made a list of synonyms of those words, to use in your content. This way you can catch and rank for all variations of your keyword, and make optimum use of the SEO power of your web page. For example: If you have page about guns, you can also use pistol, rifle and other variations to beef up your text with added SEO power.

7.Keyword stuffing

Not so much a tweak but a word of warning: Don’t use keyword for the sake of adding keywords. Make sure your text makes sense and remains easy to read. Overdoing it will be picked up by the larger search engines, like Google and Bing and it will penalized with lower rankings or worse de-indexing of the entire web page. So use common sense and keep your readers in mind, even when adding SEO elements to a page.

8.Unique text

When writing for search engines always ensure your text is unique. Copying and pasting texts partly or in whole from other places will get recognised by the search engines and your page will be penalized for it with lower rankings.

9.RSS

Really Simple Syndication(RSS) can be a powerful means to get your web page listed on the search engines fast as well as get some fast traffic from other sources. If your site has the ability to use RSS feeds, make sure to enable it because search engines index those too and so called “RSS aggregators” might pick the feed up.

Social media

Once your page is ready and optimized with the above tweaks and pointers, be sure to publish them on sources like Twitter and Facebook. Search Engines love social media sites and will find your new web page almost instantly once you posted a link on there. In case an RSS feed is present you can even automate this process by using services, like Feedburner.

10.Always do your SEO homework.

The above tips, tweaks and pointers assume you already did your homework and have done the appropriate research in order to find all relevant keywords and key phrases as well as their variations ready before you started constructing your web page. Preparation is half the work, and this hold particularly true when it comes to optimising your sites for the search engines.

Presently corporate world fully depend on Internet marketing for advertising and management. But interestingly there is no official textbook on proper strategy or tactics of internet marketing. If you are a business owner then it completely depends on you and fully strategies can be performed with search engine optimization (SEO) with professional firm or individual(s).It will be done as you or your business wants. As per my 4 years experience in marketing and SEO consultant, I have applied a lots of new or fully invented methods to maintain corporate web marketing SEO strategies.

It is seen that a large number of SEO professional as well as marketers are doing mistakes in theirSEO strategies. My article tries to find out a few of them. Just check these mistakes and avoid them to start healthy web marketing SEO strategies.

1. Real Time Onpage content strategy:

There was no problem before Google’s Panda algorithm update but time has changed and with out value added content , you site will never come to top in SERP . Just you have to add value able content to your site. Content must be related to your business. A few suggestion about value added content

• Content with quantity and quality.
• Social sharing with quantity and quality.
• Real Time grammar and spelling.
• Real time text formatting.
• Using of subheads
• Informative length of content
• Natural inbound and outbound links

Your first criteria in SEO startegies are valued and informative content which may be ever lasting effective.

2. Poor offsite content strategy:

Offsite SEO strategy normally depends on link building and article marketing. On the other hand inbound links are the heaviest-weighted factor in Google’s ranking algorithm.

As it is known to all that links are like roads to your website which can bring potential clients and customers. So your link building strategies must be white hat and natural. Content marketing (guest posting) is one of the best white hat method of link building.

Using black hat method is the easiest way to shut down your website as well as your business too.

3. Time management Concentration:-

A large number of online marketers fail in their SEO strategies due to lack of time .When you hire some to start SEO strategies then you must be involved in the strategies. This will give more interactive in online community which is one of the most effective path of trust worthiness among the clients and customers.

4. Lack of enough budgets for campaign:

It needs to hire high quality SEO experts to start your strategies such they can do with devotion on your site as well as your business too. So high quality firm or individual can provide your needs .Unfortunately, a large number of low-budget SEO providers are stuck in a pre-Penguin era of Search Engine Optimization helps business owner via spamming (black hat tactic) but it quite impossible now.

5. Unequal distribution of workload:

Now this days , Online marketing is too vast field of business , so it is quite impossible to manage by a single person . That is for why, it is needed to hire freelancer or virtual assistant to distribute your work among them. Work distribution can safe time and energy which can manage more clients and customers.

Conclusion

Your SEO strategies depends on your activeness and willingness. If you hired some one experts but you must monitor their works in real time basis which may be a source of your business success . So my best point in this context , if possible then must try to know your basis SEO strategies .