If you are an online entrepreneur, your first challenge probably was starting your business. For sure, you read books about business or consulted business experts so that you can learn more about starting a new business. But your challenge does not end with establishing an online enterprise.
The next phase is finding out ways on how you can earn which is your primary reason why you established your business. Then, after months of being into online business, the next stage is increasing your sales. The big question mark in your head lies in “How can you increase sales in your online store?
To help you out, here are some ways by which you can increase sales and gain profit.
1. Have a “Less is more” mindset. One product or service is enough, or you can limit your products or services to 2 or 3. You do not have to sell all the products that you wish to. What the customers usually look for is the description for the product or service you are offering them. Why does this strategy work? Customers can focus on your product or service. If you think you will please your clients with a wide range of products with very short description for each, you are totally wrong. What the customers will appreciate is a detailed description of your product or service so that it will be easy for them to decide whether to buy or not. If you really want to sell a lot of products, it is better that you create a website for each.
2. Promote your product with hover advertisement. For many years now, pop ads have proven to be effective in marketing a particular product. But there are Internet users who get annoyed with the pop ups and so AOL, Google and others block these ads. There are software that automatically block pop ups which means that you do not get your message across your potential customers. Nowadays, online entrepreneurs use hover ads instead of pop ups because hover ads do not get blocked. In some online stores, the sales improved by an impressive 162%. The good thing about hover ads is that you can add information like special promotion (limited time) or opt – in offers and this will be sent directly to your target customers.
3. Highlight the benefits that your customers can derive from your product. This will surely create a great impact to the visitors of your website. This should be the first thing that any visitor will notice. It should be attention grabber so that it can entice your visitors to linger a little longer and read the description of your product. You can catch the attention of your visitors by highlighting a problem that they may be facing right now and then explain how your product can help them get through their problem.
4. Make the website “visitor – centered”. There are times when online entrepreneurs forget one golden rule – Focus on the reader. You should find time to review your website and check if it is filled with “me, myself and I”. Instead of focusing on yourself, replace the pronouns “I”, “me” and “we” with “you” and “your”. For sure, your visitors will greatly appreciate this because it will appear to them that you are talking to them.
