Showing posts with label weeks. Show all posts
What Happens When You Blog For 5 Straight Weeks?
The guys over @ Tresnic Media, a NJ online marketing company, did an intriguing case study on the frequency of blog publishing.
I first heard about it from Ryan. You can read the results and learn more about their findings here.
The challenge was to measure the growth in traffic (and business) over a period of 25 business days of straight content publishing.
The solution: writing and publishing 50 blog articles on their website, twice a day. That’s 10 articles a week.
“I can honestly say that at no point throughout the five weeks did I feel a stress on myself for a deadline or fear of missing a day. How was this possible? By having a solid blogging plan and efficient routine and multiple sources of content inspiration”, says Todd Giannattasio.
This post is written by John Gibb about Aggressive Blogging – A case study. He explain how blogging twice a day can be a powerful content strategy to uplift your blog to the next level
It was really an aggressive blogging strategy!
Traffic results after blogging twice a day:
- Website Traffic Increase (overall traffic): 481%
- Search Traffic Increase: 427%
- Referral Traffic Increase: 440%
- Direct Traffic Increase: 570%
- 50th post went viral.
Business growth results:
In Todd’s own words…
“The first way we generated leads was that people found TresnicMedia.com via a Google search for one of the almost 500 keywords that we’re now ranking for.
Another was via LinkedIn Discussions where we highlighted certain tactics (SEO or lead generation) in an article and people were interested in learning more about how we can help…
… But the best, and my personal favorite, once post #50 went viral, people started calling ready to hire us to do what they saw we did for ourselves. This is a brand new position for me, where the customer is no longer looking for a service and wants me to sell to them. But they are actually calling to hire us because they already know we can deliver results. It is a great feeling and well worth all of the time and effort put into this blogging experiment.”
How does aggressive blogging apply to you?
To me, blogging more often as a way to grow traffic was an instinctive strategy. After reading reports like the above and seeing the type of results others were getting, I knew I was onto something big. So I went ahead, refined my aggressive blogging strategy and created a crazy plan.
I am now at war and we (I and my partner) are on a mission to write and publish (with the help of my partner) 30 guest posts a month (each and every month) on other people’s sites. Within a year I’ll have 365 unique articles back-linking to my home page and different posts/urls on my blog.
That’s not all… I will also write 30 articles per month for my HWA blog (which is the core source of generating traffic and leads). Plus, I submit 200 premium comments a month as well. Within a year, I’ll have an additional 365 links from relevant sites and more importantly, a whopping 2,400 premium comments, sitting on other people’s blogs.
These comments often look like mini articles, and provide real value to readers. They aren’t one line or small blurbs written just to steal a back-link in return.
How to blog often and with passion, like never before
“Develop a passion for learning. If you do, you will never cease to grow.” ~ Anthony J. D’Angelo
If you want to grow your site traffic, you cannot expect miracles. The reality is you have to get up and work like mad. Turn your company/marketing team/yourself into a 24/7 premium content factory. Be the Google replica in your industry. Start your aggressive blogging journey!
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Finding new ideas is EASY!
You don’t have to rely on Amazon or online blogs alone, although these two methods could bring you mountains of cool and practical ideas.
I’ve once seen an article that reads…
What a great title and concept I’ve said to myself. And I started to create similar content myself.
Example:
You can replace “lessons” with “tips” or “techniques” and take over the web with this concept alone.
Smart, isn’t it?
Here’s another way to find remarkable and proven content ideas: browsing through local magazines and newspapers… it’s a method that most people are often overlooking or ignorantly neglecting.
Editors and journalists are always looking for the latest trends and red-hot topics to cover in their writing. They’re doing the heavy research for you. Blog on the same (or similar) topics if they’re relevant to your niche, and if not, MAKE them relevant.
How to make boring topics hot, and leave your competitors behind
You can connect two unrelated things into something new and relevant to your audience. Like how I did with social media and Donald Trump.
You can also turn boring ideas into hot topics. Your imagination is the only limit. Example:
“There are no boring topics, only boring content creators”. ~ Pratik Dholakiya.
Want to expand and enrich your imagination? There’s a single way: read and learn. Study novels. Watch movies. Read cartoons and illustrations. Buy the latest shopping, tech and travel magazines. All of this is fun and enjoyable anyhow! While I’m playing on my I pad for example, I’m still learning. Now is the generation where we an play and learn at the same time!
The more you read and study beyond your industry, the better and more often you’ll be blogging, with a twist. That’s what will set you apart and zip you miles away from competitors.
The question is: do you gave the guts to aggressive blogging? To blog twice a day or let competitors out-score and out-profit you?
