All Ping

Facebook addiction is one of the most talked-about issues of the moment, and when it comes to teens, the problem is even bigger. But one Boston parent may have found the perfect way to convince his daughter to take a nice long break from the popular social media platform – he’s paying her $200. The enterprising young girl has managed to strike a deal with her father, Paul Baier, that involves him paying her $50 in April and an extra $150 in June, if she respects her part of the agreement. “It was her idea, which I fully support,” Paul told the Daily Dot. “She wants to earn money and also finds Facebook a distraction and a waste of time sometimes.”

Photo: Paul Baier

Initially, the girl came up with a payout of $70 in exchange for a much shorter hiatus from Facebook, but her father countered with the $200 for 5 months offer, which she ultimately accepted. The two even drew up and filled out a Facebook Deactivation Agreement to make it official. It states that Baier can take full control of his daughter’s account by changing the password and deactivating it, to make sure she doesn’t sneak a peak online when he’s not paying attention. She will get access back to her Facebook account on June 26, by which time will have been over.

Paul Baier’s agreement with his young daughter has received mixed reactions. In a comment on his blog, someone goes as far as to call him an “idiot”. ”Why not try something called ‘parenting’. It’s more difficult than bribery but will more beneficial to your daughter in the long run,” the person writes, while another thinks “999 to 1 odds she already has an alternate account and probably more risqué accounts on other sites if she’s already showing this kind of ‘guy will pay me’ mentality. At the same time another reader thinks it’s a “great idea. I just read an online story about it. Perhaps, this will inspire other parents to do the same.”

One thing is for sure, Paul’s daughter isn’t the only one who plans to cut down on Facebook time. A recent study shows one in four US users plan to reduce their time spent on the popular social site this year.

MG Siegler said that he accessed new iPhone app with the help of Facebook iPhone code. Well! It is not confirmed that what features Apple has added into new iPad application but he revealed some of its details on design and interface.

According to Mr. Siegler, new Facebook iPad application is really a wonderful device. It offers menu system located in left side that you have not seen in Company’s official iPhone application. It is full large screen app that is available on Apple tablet.

Moreover, photo viewing feature is great and highly optimized. Facebook photo seems natural and gives full resemblance that you see in built-in photo viewer on the iPad. Coding used to build new application is HTML5 and web programming language.

From above description, we can expect for new official facebook iPad in coming few months but still it is unclear that the news are correct or wrong. Company knows well what it is going to release in coming weeks.

Founder of facebook and chief executive said recently that the Company has planned to release new products in coming days. This statement also gives us a hope that iPad app would be one of them.

But do you think, only updating the page will help you to succeed in your goal of getting traffic from Facebook? If you think yes, then sorry to hurt your feelings. This is not the job done. You have to learn some Facebook marketing skills that can bring more ways to increase website traffic.

While working on my Facebook fan page, I come to know about a hidden trick that can increase visitors to our blog. Let’s learn what’s the special today.

Increase Visitors To Your Blog

Without taking your too much time, let’s directly come to the topic. In one of my earlier posts about getting traffic from Google Plus, I mentioned that how posting images is helpful to attract wider audience. This concept works everywhere either you are sharing images on Google plus, facebook or any other platform where you can share your stuffs.

You just need to post such images on your facebook fan page for which you can get decent shares. Let’s see how posting images will help you to get visitors to your website.

Step-by-Step Tutorial

Below are some easy to follow steps that we need to take in action. Follow them and see how easily you can learn how to get more website traffic.

• Select an image that relates to your niche. Funny or humor related images works great.
• Post them on your facebook fan page by writing up a cool description.
• Remember: Not to put any link there. It’s not the correct time to promote links. Just Wait! We’ll do it later.
• Try to get maximum shares, likes and comments on that post as much as possible. Do everything that you can do to promote that image. Ask your friends to share it and leave a comment. This way you can get maximum shares. The maximum shares you get, the chances will higher to get more traffic to your blog.
• Once you get enough shares, it’s time to play for our own benefit. Simply click on the image and choose Edit from the right side options.
• Now smartly add your blog post link in the description that highly relates to that image. (Matching post will give you more traffic) and press Done Editing button.
• After saving the changes, your link will start appearing to each person’s timeline who had shared your image. That means, now your link will also appear to their friends and chances are higher to get more readers.

Points to be Take Care

1. You need maximum shares on your images to get maximum benefit of this trick.
2. Don’t put non-related links. Less number of people will click that link.
3. Please don’t do spamming. Make use of this trick for good purpose.

Final Words!

There are a lot of ways that you can use to drive visitors to your website from social media sites. You just need to figure out those ways, make strategies, apply them and get results.

It didn't used to be this way. Even as recently as ten years ago the only way technology really kept us awake in the bedroom was a late-night gaming or film-watching session. The only thing our phones could do to stop us sleeping was the occasional text or phone call at unsocial hours.

But now everything has changed. Smartphones, tablets and smaller laptop devices like Netbooks and Chromebooks have meant that we have never had more distractions. And because everything is connected to the web, it’s even harder to switch off, and power down not only your device but your brain.

This lack of sleep is definitely bad for us. Here are the top ways tech is keeping us awake, and how we can switch off.

Social media

Online networking has transformed our bed-going behavior. Facebooking and tweeting can be a great way to stay in touch with friends and engaged in modern culture, but the problem is that there’s always a conversation happening somewhere that you want to get involved in. There’s always someone sharing something amazing that you want to read.

The strange thing about social media is that when you away from it for an extended period of time, you don’t miss it. But when you know interaction and reward (in the form of Liking and commenting) is just a button-press away, it’s hard to draw a line and call it a night.

Games

PlayStations and Xboxes have been around for ages, of course, but smartphone and tablet games have introduced a whole new paradigm of in-bed game playing. We know that a world of stimulating and compelling games – many of them free – are just a few clicks away on.

Developers have grown increasingly shrewd about the utilisation of game dynamics to hook us and make their games un-put-downable – Zynga even has a mechanics ‘playbook’. The ‘worst’ games are probably the ones without clear levels. Games like Minecraft and Football Manager are designed so you could play them all night. And many people do.

An added dimension in the world of the connected web is playing against someone else. Playing any kind of board, drawing or card game over the internet with someone means you can become a little obsessed by thinking about their next move.

e-books

Reading a paperback can keep you up. Just one more chapter, right? But devices like the Kindle and Kobo can store thousands of books, meaning that as soon as you finish one you can crack straight on with the next one.

There’s the added issue that if you lose interest in one novel, you can delve right into another one. Which is dangerous, as there’s never the thing of closing the finished book and having nothing else to read.

News stories

In the same way that social media never sleeps, the 24-hour news cycle is a constant source of distraction. There’s always a story happening, somewhere. And you can follow it all in bed.

And if something dramatic is breaking, bang goes your early night. It’s never been easier to follow breaking news, and with constant updates and the slow release of facts it can be tricky to put down your devices and catch up with the story the next day.

The worst sites are probably ones like BuzzFeed and reddit that offer a consistent flow of entertaining, shareable and disposable content. There’s always another gif, meme or list-based article to check out.

Music

Streaming services like Spotify and Last.fm have opened a gateway to a world where anyone can credibly pass themselves off as a muso. People used to spend serious amounts of time assembling an old band’s back catalogue; nowadays you can browse their songs in one session without going anywhere.

And this is great, but it means that while you would previously need to accept music rationing in a discovery phase due to the logistic and monetary constraints, now you can binge on multi-album sessions all night for a fraction of the cost.

People have become curators, too. iTunes and Spotify allows you to compile your own playlists, and apps have come out that encourage you to create your own top ten collections for any genre or artist.

The never-ending journey

Perhaps the common theme in all of this is the sense of the never-ending journey that the web offers. Very few things are experienced in isolation, and it’s those constant links to more stuff that makes it so tough to stop. Spotify is probably a good example. Within the app there’s a lifetime of content to be discovered, ways to interact in the form of playlists and following friends and musicians, then you can share everything socially.

Social media, games, news… there’s always a link to take you somewhere interesting. The journey never stops. Unless you’re strong and make it stop.

Notifications

And as if this all wasn't enough, every app you ever download wants to notify you every time anything happens that might be relevant to you!

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So what’s the answer to all this? How can you get more sleep? Well, the first thing to do is to switch off the devices. You could create a time cut-off or home zone where electronic devices aren't allowed. If you find yourself binging on late-night tech because you can’t sleep, take a look at your stress levels and even the type of mattress you sleep on – this really can affect you.

Whether you've got insomnia, are obsessed by a new game or are just uncomfortable, staying up late using tech isn't going to help you in the long run. Tech is awesome, but it’s a powerful thing. And with great power comes great responsibility.

So look after yourself. Get more sleep. Apps like Sleep Cycle can help you track and manage your sleeping patterns, so it’s worth looking into these.

Having stumbled upon an invitation to try out Facebook’s New Page Insight, we took the tour and checked out what’s new, what’s improved and what’s insightful (so to speak) about the new Facebook Page Insights Tool. Since its announcement in June 19 in this post by Facebook Studio, the tool has not really kicked up a storm but then again it has not been officially rolled out either.

To showcase what is new and cool about the new Page Insights, rather than go through section by section, we’ll fall back on the purpose that these data sets can deliver, and look at how the analysis of those sets of data can help improve interactions on the Facebook Page.

We suggest you use the following shortcuts to get to the parts you are interested in:

• Overview & Navigation – Setting The Period of Interest
• Page Popularity – Page Likes, Net Likes
• What Your Fans Like
• Post Reach – Total Reach
• Getting To Know Your Fans
• Increasing Reach
• Detailed Post Analytics – Post Details, More on Reach, More on Engagement
• Knowing When to Post – When Your Fans Are Online, Best Post Types
• Page Visits – Page and Tab Visits, External Referrers

Overview & Navigation

For starters, Insights has gotten a much-needed facelift from its older version, and a lot of the sections have been expanded so admins can go into the data, in greater detail.

In the ‘Overview’ section, which displays only data from the last 7 days, you get an overall view of the most recent figures for Page Likes, Post Reach and Engagement (defined here as what your fans do to your page and posts).

Next to the Overview tab are the 3 P’s: the Page, Posts and People tabs.

Setting The Period Of Interest

While the ‘Overview’ only gives you stats from the past week, this section gives users more control of any length of period we are interested in. It is found in the first section under Page > Page Likes.

It’s pretty straightforward to set your period to draw data from, either via the horizontal scroller or the calendar on the right side of the graph. The data goes only as far back three months (1 quarter) prior. There are also three shortcuts right above the far right scroller: 1W for 1 Week, 1M for 1 month and 1Q for 1 quarter.

The rest of the insights is reflected according to this set period. The information is recorded in the Pacific time zone.

Page Popularity

Anyone who manages a Facebook page would be happy whenever there is an increase in Likes, which translates to a higher number of users subscribing to your materials. ‘Likes’ increases your fanbase as well as reach (particularly when fans ‘Share’ your content).

Page Likes

This section under Page > Page Likes > Total Page Likes as of Today gives you the petty details of how many ‘Likes’ or ‘Unlikes’ your Facebook Page obtained, and where these actions are coming from.

However, the chart is interactive and has more to reveal. As we mouse over an area of the graph we found the total ‘Like’ count for the day. Clicking in gives you a breakdown of where the ‘Likes’ came from. The same applies to ‘Unlikes’.

Sources of Likes: ‘Page Suggestions’, ‘On Your Page’, ‘Mobile’ & ‘Search’. 

This can be viewed on a day-by-day basis from clicks on the ‘Total Page Likes’ graph.

Sources of Unlikes: ‘On Your Page and Posts’, ‘Suspicious Account Removal’ & After Hiding A Post.
That’s right, we can now track the number of people who are hiding out posts from their News Feed.

For a larger, more overall view, there is a summary graph Page > Page Likes > Where Your Page Likes Come From that helps break down the highs and lows of sources, whether they are from:

• Page suggestions
• On your page
• Mobile
• Your posts
• Other sources

Click on any of the sections under the Benchmark column to get a detailed look into the numbers as well as the average number of Likes for select periods.

Net Likes

Because every day there will be a certain number of ‘Likes’ and ‘Unlikes’ registered, another graph(Page > Page Likes > Net Likes: What Changed) will be able to give you a break down of Net Likes = Number of Likes – Number Of Unlikes.

If you use the Boost Page feature, this is also a good tool to show you how many of your likes are Organic, and how many are Paid.

What Your Fans Like

Part of the process of keeping your subscribers happy is to give them what they like, and be wary of what they do not like. The new Insights now provides us with data of positive interactions (Likes, Shares, Comments) and negative interactions (Hide a Post, Report as Spam, Unlike).

To look at the positive interactions, go to Page > Post Reach > Likes, Comments and Shares. This graph is pretty straightforward although it basically just gives a daily total; for a breakdown, click into any point of the graph to see the posts for the day. Want to zoom in deeper? Skip ahead toDetailed Post Analytics.

Negative interactions get the same treatment and you can check to see how many fans hid a post, or all posts, reported posts as spam or unliked the page.

Although these numbers are calculated per day, unless only a single post update was made on that particular day, there isn’t an apparent way of knowing which of the post updates (of that day) is causing the negative reactions.

Total Reach

Lastly, Page > Post Reach > Total Reach shows the number of people who saw any activity on the page, non-fans, mentions and check-ins included. This is a sample of Total Reach under the Organic filter. The line represents the average tabulated for specific periods. This filter is available for the other graphs as well.

Getting To Know Your Fans

This section gives admins data about their fans. The one shown in the screenshot below can be reached from People > Your Fans. It pits the data of fans versus all of facebook in terms of age and gender. In the table below that, lie the countries and cities where most of your subscribers are from as well as their preferred language.

There are two other sections with changes to the types of visitors:

• People > People Reached: pits the data for age and gender between People Reached and Your Fans
• People > People Engaged: pits the data for age and gender between People Engaged and Your Fans

Both of the above sections reflect data for the past 28 days only.

Increasing Reach

For analytics on the posts you have been sharing, the Post Reach section is the place to go. Get here from Page > Post Reach > Post Reach.

This section gives a good indication of whether your promotional budget has been put to good use. As we did not used Facebook’s ‘Boost Page’ feature there isn’t any Paid data to be shown. Otherwise, we will see it in a darker shade of orange.

Picking any particular point on the graph will show you how the posts published on that day fared, essentially pitting one post against the other.

By highlighting areas of the graph e.g. from July 1 to July 3 like so:

… a list of posts published within that period will be displayed. This gives you a better look at the posts that are raking in the stats for that particular period.

Detailed Post Analytics

Admins who run a Facebook page will always be dying to figure out which posts get the best form of responses from the fans. That’s where this section comes in. The data we can get from Posts > All Posts include:

• Time Published
• Post (How the post was worded)
• Type of Post (Photo, Video, Status, Link)
• Targeting (Public or customized)
• Reach
• Engagement

The information in each column can be sorted in ascending or descending order, and the rest of the appending data for each entry will be sorted accordingly.

Post Details

Clicking into any of the entries under ‘Post’ will give you details of how that post fared. Here’s an example:

All of the information is already available in the table although this view helps you focus on a single one, to better understand how the post performed at the grassroots level.

There are a few adjustments that can be toggled under Reach and Engagement to show a more in-depth view.

More On Reach

Under the Reach option, we can break down the figures in terms of Organic or Paid, Fans or Non-Fans.

We can trigger "Reach" to show just the numbers…

… or "Reach: Fans/Non-Fans" to see a detailed breakdown.

The darker shade represents the number of non-fans that make up the total number of reach. To think of it in another way, there is a higher chance of converting these non-fans into fans if they continue liking what they see from the ‘Shares’ of fans. The other option is to pit organic versus paid.

More On Engagement

We find a similar breakdown for Engagement which gives you four different sets of data that revolve around positive and negative interactions subscribers have on the posts:

• Post Clicks & Likes, Comments & Shares
• Likes, Comments & Shares (a breakdown)
• Post Hides, Hides of All Posts, Reports of Spam, Unlikes (A total count)
• Engagement Rate (in percentage)

By sorting the posts based on Reach, and looking at the collated data overall and in detail, one can make changes on, for example:

• the right time to publish an update
• the area of study or content that their fans are interested in
• the type of update that would get the Shares rolling (image vs videos vs links)
• and the type of interactions expected of fans and non-fans.

Knowing When To Post

Another cool tool that may help giving your Facebook updates more exposure is: Posts > When Your Fans Are Online.

When Your Fans Are Online

The section tells it like it is, giving you plenty of information that is divided in two sections, ‘Days’ and ‘Times’.

Admins will be treated with a week-long view of the average number of fans who saw any post on Facebook, hour by hour, based on their computer’s local time.

Under the ‘Days’ section you can see the average number of fans per hour on each day of the week.

The numbers are consistent for the other days of the week although we’re not sure if the figure given actually represents the number of fans per hour (there is no way of confirming this as yet.)

A Bug?

If that is not enough, here’s a single-day view of the same graph which comes on when you mouse over any of the days. In our experiment, a line graph is produced but the pattern it is displaying is different from the weekly average graph.

After some digging, we noticed that the peak and dip of the line graph (daily numbers) coincide with the peak and dip of the filled graph (weekly number), but they are set 15 hours apart.

The theory we have is that the data for daily times are probably reflected in Pacific Time, while the average weekly numbers are based on the local time zone, explaining the discrepancy.A recent check found that the graph has been rectified, showing the line graph aligning almost perfectly with the weekly average.

Best Post Types

While we’re on the subject, the Posts > Best Post Types section tells you which types of posts return the highest engagement rates, be it photos, videos, statuses or links. The tabulated reach and types of engagement are averaged out for a clearer picture.

Page Visits

Lastly, we are going to backtrack to Page > Page Visits which will provide information more suited to admins who use their Facebook page as their main site for their e-commerce, purpose or social interactions with their subscribers.

Page And Tab Visits

This section (Page > Page Visits > Page And Tab Visits) shows you where most subscribers visit whenever they are at your Facebook page. You will find Timeline being the major contributor, as well as Photo Tab, Admin Tab, Info Tab, contributing minimal figures. We’re not sure if these are the only available categories.

This is a good tool to see which referrers are pulling their weight in driving traffic to your Facebook page.

There is also another section that focuses on Other Page Activity, which refers to mentions, check-ins, posts by others on the page (if enabled) and Offers Purchased.

Feedback & Conclusion

During the experimental run through, we found the navigation rather confusing, particularly whenPost Reach was slotted under the Page tab and When Your Fans Are Online under Posts.

Also, the graphs in When Your Fans Are Online are probably depicted in different time zones, but if it isn’t then it would nice to have a label or brief explanation on what the two charts represent.

To add to that, it would be great to get an explanation on how each of the sets of data is produced throughout Insights, taking out the guesswork during analyses.

Overall, it was a lot of fun to go through these metrics and being able to interact and get to the data we want. The use of interactive graphs gives you a responsive and almost immediate accessdata which shows the type of content that nailed it, and those that fizzled out completely.

Whether you want an overall picture or the means to get to the root of the problem, this new Page Insights has most of it covered including the tracking of negative interactions, which will compel you to work harder to lower those figures.