All Ping

Blogging is getting popular day by day. Millions of people start blogging daily but they quit the same after sometimes.

There are so many reasons for this but bad selection of topics is also a major cause as well.

I don’t want to confuse readers with the word “Niche” here so let me clarify its meaning. Actually blogging Topics is generally termed as “Niche” in blogging. There is an important question asked by newbie bloggers – “Should I start blogging with multi-niche blog or not?”

If you also have the same question then this post is your answer.

or example-The niche of SEOMOZ is search engine Optimization, the niche of Mybloggertricks is Blogging, the niche of ShoutMeLoud is small business and internet marketing etc. People always find it difficult to choose subjects before starting their blog. Normally they think that they will write about everything in their blog.

When I asked a simple question “What would be the field of your blog?” to new young bloggers.

I received so many similar answers -”I am an allrounder so I can write on so many topics like Making

Money, Blogging, Fashion, Photography, Travel, Health etc. My Blog will contain all these topics. People will find it quite useful because they will get so many things at one place and I will also get plenty of topics”.

If you are a new blogger and your thinking is also same then wait.This approach is completely wrong.If you are doing this then there is maximum possibility of your failure.

Why a new blogger should not start Blogging with Multi-Niche Blog?

First of all answer my simple question-What blogging means to you? Do you write just for fun or for making money from it? If you only write for fun then there is no need to worry about anything like traffic and SEO. Just Go for it.However if you are really serious and want to get traffic and money then you should not start blogging with multi-niche blog. Now a days,everyone appreciates the specialists not the allrounders. The following points proves this fact.

Can’t Create Readership

It is quite natural as well.Just assume that you visited a blog which write about Blogging. You loved such contents and subscribed to it as well. Next time when you returned there, you found articles on cars, fashion, health etc.

What will you do?

You would love to unsubscribe from it (I guess).

That’s probably the reason why I always support specialist rather than allrounders. From a reader’s perspective, I would love to subscribe to blog which writes articles of my interest. If I like articles on blogging then I will love to visit a blog which delicately talk about it rather than visiting the one which creates confusion by posting contents from so many fields or niche.

Gets Lower Ranking in Search Engines

The title is enough to tell, what I actually want to say. I don’t know whether you know about SEO or not but simply assume a common scenario. Lets consider yourself as a search Engine like Google and Yahoo. Your task is to rank different website based on different topics and keywords. The topic to focus on is “blogging” and you have two options:

One is a blog which writes only about Blogging whereas the other one is an allrounder blog which writes about blogging and other subjects like photography, Technology, Photo, Games, Product review etc then what will you do? I think you will give much more preference to the blog which writes only on blogging because you are focusing on “blogging” subject.

Same is the case with Google as well. Google team is bringing new algorithms regularly just to make sure that only quality Blogs/website appears in SERPs(Search Engine Result Pages). So don’t go with Multi-Niche blog.

Advertisers Always Give Preference to Specialist Blog

So many people can ask-”what are you saying? Why advertisers will not contact me. They need traffic and my multi-Niche blog has enough traffic”. If you are also thinking in the same manner then wait again. Let me make it simple for you to understand it through simple example. Lets assume that you have a company who sells android phones on internet. You have limited budget and you want to advertise your product on a blog which can give your maximum benefit.

You have two options-A multi-Niche blog which gets 60,000 page views per month and a blog on Android mobiles which gets 60,000 page views per month. I am sure that you will love to choose the later one i.e the one who writes on Android Mobile because you will get more quality traffic.60,000 page views per month on multi-niche blog means their traffic is divided in different categories which is not the case with any blog which writes on specific topic.

So What To Do?Is there any way to write on Multiple Topics?

If you are new blogger then I will suggest you to focus on one blog only. Try to popularize it and make money from it. Once done, you can think to start another blog on different topics. Since you have made your blog popular now, it would be better for you to use your sub-domains for your new blog with different topics.

For example:

• Tech.bloggingcage.com – Blog on Technology
• fashion.bloggingcage.com- Blog on Fashion
• Health.bloggingcage.com – Blog on Health
• Makemoney.bloggingcage.com – Blog on Making Money online etc

Your Time Now?

I think, I have made my points clear. I never recommend a new blogger to start blogging with Multi-Niche Blog because i haven’t seen so many such blogs on internet normally, a naive user starts this kind of blog.When they realize that it is not good for them then they choose a specific topic and continue with it.

So what are your views about it? Do you want to start a Multi-Niche blog or not? Share your views through comments

Inspired From: Single Topic Vs. Multi-Topic blog

When creating a new site be it a niche or an authority site, choosing the right topic is always the most vital part of the process. Your site’s name, the appearance, what you writes, etc. are all determined by the name or topic you chose.

Specifically, when building a niche site, the keyword you chose to target can ultimately mean the difference between your success and failure.

However, it is very much possible to compete with any keyword out there depending on the amount of time and money you have to outrank the existing competition.

A very higher volume search combined with high volume of competition means that you will have to spend a lot of money on your ads campaign before you can see any meaningful result because, there will be some bigger brands that are already competing with each other on that same keyword.

Recommended Reading: NSP Update 1: Finding the Best Keyword to Target

So, it is very much better to for those of us with limited budget and less time to try and dominate a niche with lesser competition.

All we have to do is, niche down, targets a market in a sub-market and, you’re going to rank higher in the search engines. Like Pat Flynn said, I’ll rather be in the first page for a keyword that gets 3000 exact local searches than be on the 5th page for a keyword with 300,000 exact searches.

For the rest of this article, I will be sharing with you the criteria that I’m going to use while conducting keyword research for my website based on my experience on this project, you can also follow along with these same criteria.

The tool I will be using to do my keyword research and the same tool that has been doing lots of wonders to other niche site marketers out there is LONG TAIL PRO.

Long Tail Pro is the best and most simple keyword research tool out there. It’s not free but, it’s worth whatever they are selling it. You can also use the free Google keyword research tool but, Long Tail Pro will certainly make your keyword research process a breeze, very simple and accurate. It’s a tool that will give you all you need to know about any keyword within a twinkle of an ey

My Keyword Research Criteria

1. Helping People

I will make sure that whatever topic, whatever keyword I’m going to target and build my website around, that it will be a topic I’m sure that I will be able to help people through my skill or knowledge of that topic. It’s not going to be about the money alone but, I must be able to help people too.

2. Search Volume [Exact]: Min of 3,000 Local Monthly Searches

Search volume is the number of times a particular keyword is searched for in Google, and it’s usually reported in per monthly basis. It’s an indication of how many potential visitors you expect to be getting per month if you land in the number one position in Google for that particular keyword.

NOTE: Always perform your keyword research using Exact Match. Most keyword research tools always default on Broad Match but, it’s advisable to always set it to Exact Match as this will give you a true data of how many times a particular keyword alone is searched for in Google.

3. SEO Competition: Is there room in the top 10 of Google?

This is another thing that is of utmost important after we found our keyword using the criteria above. You need to know what existing competition for that keyword is in Google. This is to find out how difficult it will be to get to the first page.

In my own case, I will be looking at the following factors….

*Is the keyword used in the URL of the pages listed in the top 10 of Google for that keyword?

*Is the keyword used in the Title of the page

*Is the keyword used in the description of the page?

*The number of incoming links to those pages, and the quality of those links.

*Anchor text distribution

*Page Authority

*Content on the competing pages

*Moz rank

*Page rank.

Using Spencer Haw’s tool….. Long Tail Pro (Aff Link) can really make all these easy for you, you can easily use it to find all the data’s above without doing it manually.

3. Is there money to be made on this Niche?

By now, you must have found a keyword with a decent search volume and has lower competition, the next thing now is to ask yourself the question……. Can I make money on this niche?

Researching your monetization before choosing any niche is just as essential as performing key word research. You don’t want to waste all these time only to realize later that there is no earning potential forthe keyword you selected so; it’s of utmost important that you research your monetization strategy before deciding on any keyword.

In this case, some of the things I will be looking at include:

*The average cost per click (CPC) in Google adwords

*The advertisements that shows up when I perform a search on Google using that keyword

*If I also perform a search on Amazon.com, are there books or products that show up?

*What products are other sites promoting related to the keyword?

There are many other factors to look at, you just need to know what you want as, i may not be looking for the same thing as you and, getting a keyword that passes the above criteria will not guarantee your earning on that niche, it also depends on your efforts and the performance of your site.

4. The Grandma Test

I learnt this one from Pat Flynn . It goes like this……

When I’ve selected a keyword based on all the criteria above, I will then ask myself the following question:

If I created a website in this niche and it became incredibly successful, would I be comfortable sharing my success with my grandma?

If the answer is no, then I may have to think twice about getting into this particular niche, isn’t that fun ?

This is it for now.

Now, follow up on my next post about how to brainstorm and select the perfect keyword for your niche sites. Join my email list or, subscribe to my feed so that you won’t miss any of the posts.

Feel free to comment and ask me any question based on this post and, I will be here to answer you.

And please, remember to tweet and share the post with your friends. Please use the buffer button to tweet for now because, the twitter button is not pulling the post URL until, I resolve the issue.

Cheers and happy new month.e. I will write more about it later.

A few of you know that I participate in 30 Day Challenge. The idea in brief is to set up semi-authority niche site (what does it mean ?) and compare the achievements with others on 1st November.