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The Stories Behind The Names - Gaming Brands
I’m an avid gamer, and I’ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the many players in the gaming industry, apart from what games they are releasing next. Inspired by earlier behind-the-name stories here on the site, this time we are going to look into the stories behind big names in the gaming industry.
Some of these names might not be familiar to you but their games were probably part of your childhood. Read on to find out how these brands in the gaming industry got their names.
In 2001, when Microsoft’s software of interface programming (Direct X) was ruling the market; the developers of the company wanted a graphical hardware called “DirectX Box”.
They consequently named it XBox.
If you haven’t figured out the etymology of SEGA, just split it in Service Games
That’s how it originated.
Konami is the portmanteau of the three creators of the first games from the company: Kagemasa Kozuki, Yoshinobu Nakama and Tatsuo Miyasako.
Only Kozuki, 73 still serves on the board.
The founders named their arcade gaming machines CAPsule COMputers, the shorter version became CAPCOM.
When it seemed like almost all the gaming companies had names related to Japanese phrases, UBISOFT originated differently.
They picked the following French word: Union des Bretons Indépendants plus SOFTware.
The name is an acronym of the Japanese phrase: Shin Nihon Kikaku which means “New Japan Project.”
Former engineers decided to name it Wii because the two characters (ii) nicely symbolize the gathering of two individuals playing together.
Wii also sounds like “We”.
Hasbro is actually the shortened version of ‘Hassenfield Brothers’, the three brothers who founded the toy company responsible for Transformers and Monopoly.
The name Nintendo are three Japanese characters that roughly translates to “leave fate to the heavens.”
The name was coined in 1933 and has so far stood the test of times.
Zynga was named after the CEO’s late American bulldog, Zinga (which explains the dog in the logo).
GaiKai is Japanese for large open space which basically means you can go in any direction, anywhere
A perfect concept for cloud gaming.
Square, the game developer, was founded on a Japanese island named Shikoku, which sounded very similar to Shikaku – Square.
Enix was a play between the name of the bird which rises from the ashes, the Phoenix and the world’s first computer, the ENIAC.
After the merger in 2003, the two former rivals became one, Square Enix.
The Biggest Names Behind Photoshop
Nowadays it’s impossible to find a professional website and even physical prints that is not digitally processed by Photoshop. In fact, almost every product or design today, including Hongkiat.com, has gotten help from Photoshop. More than 20 years on, it is still defining the universe of digital imaging, with no signs of slowing down.
Yet we know so few about who is behind it – key developers, whose names sit in front of the Photoshop splash screen we stare at every single time we launch the software.
#1. Thomas Knoll
Photoshop, a mega software that shaped the world of digital imaging today, started from one person, Thomas Knoll. Knoll started Photoshop as a hobby to create code that displays grayscale image, and the initial success led him to create more image editing codes, which eventually became primal features of the now legendary Photoshop.
(Image Source: YouTube) |
His humility is legendary too. When he was inducted by NAPP (National Association of Photoshop Professionals), he responded with ‘Why would you want to induct me? I didn’t do anything special. Writing Photoshop was just something we did for fun back then.’ It is this attitude that culminates the selfless spirit of the Photoshop team, thus shaping a product built on awesome teamwork.
Thomas is still active in the Photoshop team until now, which is a rare path for most co-founders. He led the team until CS4, and his most recent work (at the time of this writing) is the Adobe Camera Raw plugin that processes raw image formats from digital cameras. His passion for Photoshop and digital imaging is unmatchable to this day.
#2. John Knoll
Although the name doesn’t appear in most versions of Photoshop’s splash screen except 1.0.7 and 2.0.1, John Knoll is another co-founder of the Photoshop. In fact he was the one who persuaded Thomas Knoll to turn his personal program into a commercial image editing software.
(Image Source: YouTube) |
At the time, John Knoll was surprised at how similar Thomas’s program was to image processing software that charges $300/hour for basic photo retouching. He saw a future in affordable image editing software, and started to push Thomas to develop more features in spite of him still trying to finish his PHD study.
While working with Industrial Light and Magic, the company which develops visual effects for George Lucas’ motion picture company, John also created some image-processing routines, which later evolved into filters (lens flare!).
#3. Russell Preston Brown
No complex product can soar without the escort of the passionate evangelist, and for Photoshop, it’s Russell Preston Brown. Same with the Knoll brothers, Russell is one of the pioneers of Photoshop. On the Photoshop 1.0.7 splash screen only 4 names were listed at the time: Thomas Knoll, John Knoll, Steve Guttman, Russell Brown.
(Image Source: YouTube) |
As Adobe’s Senior Creative Director, Russell Brown is the most devoted user of Photoshop, and he even evangelized the software with his mastery of design and Photoshop skills. He has been restlessly showcasing Photoshop’s potential in grand events like the Mac Summit, and offering his own tips and tutorials in his website. If you have ever seen his showcase, you could probably sense his passion (and a bit of insanity!) for Photoshop.
#4. Seetharaman Narayanan
Although he could probably retire and enjoy his life on certain tropical island, Seetharaman Narayanan chose to continue his work in Adobe. His name appears after the No.1 Thomas Knoll in the splash screen, so I’m sure you stared at his name a lot, particularly when your Photoshop is launching slowly.
(Image Source: PhotoshopNews) |
And he truly deserves the honor, as Seetharaman Narayanan is the man that dedicated his best to make the Windows version of Photoshop possible, then made it multi-threadable. Now the Lead Adobe Photoshop Engineer, he also ported Adobe Lightroom to Windows. He doesn’t claim all the spotlight though but the benefit of having long names is that it is simply too unique to be ignored.
#7. Maria Yap
Maria Yap trained as a professional, and started her photography and design study before the birth of Photoshop, thus she truly appreciates the amount of hectic work that is saved through the aid of Photoshop. After several years of cruel industrial training (aka freelancing), Maria finally joined the Adobe team offering her expertise.
(Image Source: Adobe Featured Blogs) |
She now leads a team of product managers and evangelists to develop innovative applications for design, such as Adobe Revel. Maria volunteers herself as a judge for the Adobe Youth Voices Aspire Awards, and part of the reason could be the immense inspiration that radiate from the event. It is apparent that her life is all about Photoshop, design and family.
#9. Bryan O’Neil Hughes
One requires courage and determination (and bit of luck!) to succeed in life, and Bryan O’Neil Hughes lived up the quote by joining the Photoshop team in 1999. Making his debut as a Quality Engineer, Bryan contributed by doing his best to destroy Photoshop internally with intensive testing. Besides, if you have tasted the juiciness of Liquify feature before, that also came from Bryan.
(Image Source: YouTube) |
Bryan cares about users. During Photoshop’s 20th anniversary he did a survey with both Photoshop users and NAPP members to discover specific new features, or current user interface issues that were bugging them. Based on the data, they improved Photoshop CS5 and make it dominate the world of digital imaging again
Reflection
In my search for information, the most common word I caught in the interviews was ‘teamwork’. And what’s even more amusing is, most of the time the interviewee pushes the credit to someone else in the team! I believe it’s that humble nature and cooperative spirit that keeps both Photoshop and its innovation going for more than 20 years and probably a lot more in the future.
Also if you’re reading this article, there’s a great chance that you’re a Photoshop addict like me! What would you like to say to these Photoshop pioneers and engineers? For me, a simple thank you is probably not enough! Let us know your words then, and tell us how Photoshop transformed your life!